Bleecker Street Playhouse is a creative brand consultancy studio that lives and breathes at the intersection of culture, commerce, and social good. We are a tightly knit bicoastal team that collaborates with select clients to help develop and realize their unique vision through storytelling, innovative communication strategies, and winning design.
Today, people have access to the world at their fingertips. As a result, there are countless ways to connect and engage with your audience members wherever they are. Now more than ever, it is less about the medium and more about the story. Bleecker Street Playhouse was born out of the desire to create lasting and meaningful stories.
Strategy, Innovation, Marketing
As a creative director and strategic consultant for 15 years, Willie has worked closely with brands like Ray-Ban, Absolut, Belvedere, and GQ to help shape and refine their stories to engage a global audience. By integrating his passions for art, fashion, film, music, and technology, Willie provides a wealth of ideas and cultural insights.
Content, Production, Curation
Bonnie is a creative catalyst with 15 years of experience producing, programming and writing for film, television, web, live events and high-level conferences such as the TED Conference. As a storyteller, Bonnie co-wrote the pilot The Kingdom for The Showtime Network and produced the independent film, Bellyfruit.
We select our partners very carefully. They are all forward-thinking, recognize their social responsibility, and understand where they fit into the bigger picture. Their fundamental purpose is to change the world, and we’re here to help.
We strive to drive social change and grow business on a global scale. We create compelling visual content and memorable experiences customized to not only reach but also resonate with your audience organically and thoughtfully.
For iconic luxury eyewear brand, Ray-Ban, we spearheaded the design and execution of several integrated marketing campaigns, exhibitions, photo & video shoots, music events, and influencer programs across New York, London, Berlin, Tokyo and Los Angeles. Our programs were specifically tailored to media, investors, retailers, and consumers.
Ideas Worth Spreading.
We worked closely with TED on partnership development to support TED Prize winners Jill Tarter, JR, and Sylvia Earle. These winners were granted their wishes to change the world. In collaboration with the TED Prize, we were able to develop and implement a digital strategy that included branding and web design for SETIQuest, which is the search for extraterrestrial intelligent life through a crowdsourcing application.
RAW For The Oceans
We partnered with Parley for the Oceans, designer Pharrell's Bionic Yarn, and G-Star to support the Vortex Project, an initiative to turn plastic litter harvested from the ocean into a new generation of denim clothing. We oversaw the marketing, communications, sales strategies, and curation of Parley for the Oceans during the first Pharrell Williams-G-Star RAW collaboration at New York Fashion Week.
A Nation of Makers
We were selected by the White House's Office of Science and Technology Policy to assist in curating the first-ever White House Maker Faire. The Maker Faire was hosted by President Barack Obama on June 14, 2014 to celebrate "the makers and builders and doers across the country."
Stand For Something.
We guided the communication strategy of "Everyone's Kids, Everyone Gives" and oversaw the execution of the first national social impact PSA,OOH, and PR campaign to end child trafficking in the United States. We conceived and executed both the program and communication strategy. Together with Everyone's Kids, Everyone Gives, we helped raise over $125,000 in just 24 hours for 130 NGOs (and an additional $150,000 in the following months) to support victims of child trafficking.
If you're interested in collaborating with us, we'd love to hear from you.